SP-BG106 · Turn your service business into a trusted, recognizable name
Define why customers should choose you, support your promise with evidence and build consistent service standards.
Choose one format below. Tuition is a one-time price per person; confirm your session before payment.
Who should attend
Service-business owners, managers and teams across the Safer Pros network, from skilled trades and cleaning to property and professional services.
Bring a current estimate, website headline and customer message with private details removed. Ask three past customers why they chose you and what nearly stopped them. If unavailable, use the Harbor Home Services classroom case.
The curriculum
A business performs work and earns revenue.
Your practice: Identify one customer group, its buying situation and a recurring concern. Write one reason that group could choose your company. Name the evidence you have and the question you still need to ask.
Positioning guides internal decisions.
Your practice: Draft a positioning statement and a customer-facing promise of no more than 25 words. Define one observable service standard and a fallback if the usual owner is unavailable.
Match each important claim to evidence that is current and relevant to its scope.
Your practice: Audit three claims from your website or estimate. For each, record supporting evidence, permission, review owner and the decision to retain, revise or remove it.
A brand becomes credible through repeated interactions.
Your practice: Audit your website, phone response, estimate, jobsite handoff and follow-up. Find the most serious gap between your promise and the actual experience. Assign a correction with a due date.
The company needs shared standards that people can use without asking the founder every time.
Your practice: Assign one brand owner and one standard to test. Set a baseline, a 90-day trial, a day-60 review and a day-90 decision. Write what evidence would lead you to continue, revise or stop.
Two ways to learn
Understand the core ideas, work through an example and complete one business tool. A focused option for networking groups and team meetings.
Includes: guided discussion, a worksheet and a next-step commitment. Attendance acknowledgment only.
Build your own tools through instruction, paired practice and an application lab. Includes two ten-minute breaks.
Includes: workbook, five editable business templates, knowledge check, capstone feedback and a 90-day action plan.
One-time tuition per person, in USD, before applicable tax. Member pricing requires verified active Safer Pros membership.
Set a baseline, choose an owner, test a change and review the result. Select measures relevant to your business:
Opening and case study; five teaching and practice modules; application lab; knowledge check; action planning.
The four-hour format includes 220 instructional minutes and two ten-minute breaks. Course examples are educational and do not guarantee financial or business results.
Clarify your brand here, then build a promotion plan in Marketing & Growth Academy.
Request information for upcoming public sessions or private company training. We will confirm dates, instructor, format, tuition and participant terms before you enroll. Submitting an inquiry does not reserve a seat or charge a payment.
The four-hour workshop requires all 220 instructional minutes, at least four of five knowledge-check answers correct, and all four capstone criteria met. Coaching and reassessment are available. The certificate documents course completion; it does not provide a professional license, CEU credit, accreditation or Safer Pros provider verification.
Yes. Request private company training and include your location, preferred format and approximate group size. Examples can be adapted to your service category.
Contact info@saferpros.com with your participation needs. We can discuss accessible materials and alternatives to verbal role-play before the session.
Ask about a public session, a networking-group introduction or private team training.
Choose your format & enroll