SAFER PROS ACADEMY • PROFESSIONAL EDUCATION FOR HOME IMPROVEMENT
SAFER PROS ACADEMYDEVELOP • APPLY • LEAD
Two-day national leadership seminar

Build a marketing system that produces measurable sales opportunity.

Make disciplined decisions about where to compete, how to position the company, which channels to use and how marketing and sales work from the same plan.

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The Growth Framework

Choose the MarketDefine customer, geography, service mix and profitable opportunity.
Position the CompanyClarify relevant strengths, proof, experience and service value.
Build the Marketing EngineBalance paid, owned, earned and relationship-driven channels.
Connect Marketing With SalesAlign response, qualification, appointments, follow-up and feedback.
Measure and ImproveTrack spend, quality, conversion, acquisition cost and revenue by source.
Lead the PlanAssign owners, review dates and corrective action.

Topics covered

  • Brand position, message discipline and customer proof
  • Website conversion, local search and business profile visibility
  • Paid search, paid social and organic content
  • Email, text, referral, neighborhood and community marketing
  • Networking, partnerships, home shows and local events
  • Lead tracking, attribution, budgets and capacity planning
  • Sales and marketing service-level expectations

Two-day structure

Day 1: market selection, customer definition, brand position and channel strategy.

Day 2: lead management, sales alignment, measurement, budgeting and execution.

Working output: An integrated 90-day marketing and sales action plan with priorities, owners and review dates.

What participants leave with

  • A clearer customer and market definition
  • A stronger value proposition and message hierarchy
  • A prioritized channel plan
  • A shared marketing and sales process
  • A practical measurement scorecard
Marketing Academy questions

Turn strategy into an operating plan.

Is this a general marketing seminar?

No. The program is built around home improvement demand generation, lead handling, sales capacity, conversion and business economics.

Do participants need a marketing background?

No. Owners and operating leaders receive a practical decision framework; experienced marketers gain stronger alignment with sales and capacity.

Will we create an action plan?

Participants organize priorities, ownership, measures and review dates into an integrated 90-day marketing and sales plan.

Can this be delivered privately?

Yes, subject to audience fit, scheduling, location, participant count and approved terms.

Build one growth plan across marketing and sales.

Explore a public program or discuss a private leadership seminar.

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