PROFESSIONAL EDUCATION FOR THE HOME IMPROVEMENT INDUSTRY
SAFER PROS ACADEMYDEVELOP • APPLY • LEAD
Safer Pros Academy

Build the people—and the systems—that drive growth.

National-quality, instructor-led education for individuals and companies ready to strengthen sales, marketing, leadership and training performance.

Explore Business Growth SeminarsBring Training to Your Company
Industry-specificBuilt around home improvement realities
Practice-centeredApplication, role-play and coaching
Leadership-readyTools managers can reinforce
National standardConsistent expectations across teams
Training built for home improvement

Practical business education for the people responsible for growth.

Safer Pros Academy helps individual professionals and home improvement companies strengthen the systems behind customer acquisition, homeowner consultations, ethical sales performance, leadership coaching and internal training. Programs are built for real operating environments—not generic business theory.

Choose focused professional development for yourself, enroll a small team in an upcoming public program, or bring a private Academy experience to your company, branch or franchise system.

Home improvement sales trainingConsultation, value communication, objection handling, closing and follow-up.
Contractor marketing trainingPositioning, demand generation, lead management, conversion and measurement.
Leadership and sales coachingRepeatable expectations managers can observe, reinforce and improve.
Train-the-trainer developmentFacilitation, practice, feedback, coaching and consistent delivery standards.
New: Business Growth Series

Six practical seminars for the business behind your service.

Pricing, commercial accounts, AI workflows, leadership, customer experience and brand building. Choose a focused introduction or a workshop with tools you can use.

01

Estimating & Job Costing

Price for Profit

Build an estimate you can explain, track the actual cost and correct the next bid.

Owners, estimators and operations managers in trades, cleaning, landscaping and property services.

View curriculum and tools

Choose your format

Introduction

90 minutes

Standard price
$99
Safer Pros member
$79
Enroll in introduction

Workshop

4 hours

Standard price
$249
Safer Pros member
$199
Enroll in workshop

One-time tuition per person, in USD, before applicable tax. Member pricing requires verified active Safer Pros membership.

02

Vendor Readiness & Account Development

Win Property Management, HOA & Commercial Accounts

Build a vendor packet and an account plan that address a property buyer's operating needs.

Contractors, maintenance firms, cleaners, restoration providers and other businesses serving managed properties.

View curriculum and tools

Choose your format

Introduction

90 minutes

Standard price
$99
Safer Pros member
$79
Enroll in introduction

Workshop

4 hours

Standard price
$249
Safer Pros member
$199
Enroll in workshop

One-time tuition per person, in USD, before applicable tax. Member pricing requires verified active Safer Pros membership.

03

Practical Workflows with Human Review

AI & Automation for Service Businesses

Design and test one useful AI workflow using approved information and a named reviewer.

Owners, office managers, estimators, customer-service teams and professional-service providers.

View curriculum and tools

Choose your format

Introduction

90 minutes

Standard price
$99
Safer Pros member
$79
Enroll in introduction

Workshop

4 hours

Standard price
$249
Safer Pros member
$199
Enroll in workshop

One-time tuition per person, in USD, before applicable tax. Member pricing requires verified active Safer Pros membership.

04

Build a Business Beyond Yourself

From Owner to Leader

Delegate one recurring responsibility with clear authority, a usable procedure and a weekly review.

Owners, branch leaders, crew supervisors and managers of growing service businesses.

View curriculum and tools

Choose your format

Introduction

90 minutes

Standard price
$99
Safer Pros member
$79
Enroll in introduction

Workshop

4 hours

Standard price
$249
Safer Pros member
$199
Enroll in workshop

One-time tuition per person, in USD, before applicable tax. Member pricing requires verified active Safer Pros membership.

05

Communication, Recovery & Retention

Customer Experience That Earns Repeat Business

Create a consistent customer communication plan and a fair process for resolving problems.

Owners, field crews, dispatchers, office teams and client-facing professional-service staff.

View curriculum and tools

Choose your format

Introduction

90 minutes

Standard price
$99
Safer Pros member
$79
Enroll in introduction

Workshop

4 hours

Standard price
$249
Safer Pros member
$199
Enroll in workshop

One-time tuition per person, in USD, before applicable tax. Member pricing requires verified active Safer Pros membership.

06

Turn your service business into a trusted, recognizable name

Build a Brand Worth Choosing

Define why customers should choose you, support your promise with evidence and build consistent service standards.

Service-business owners, managers and teams across the Safer Pros network, from skilled trades and cleaning to property and professional services.

View curriculum and tools

Choose your format

Introduction

90 minutes

Standard price
$99
Safer Pros member
$79
Enroll in introduction

Workshop

4 hours

Standard price
$249
Safer Pros member
$199
Enroll in workshop

One-time tuition per person, in USD, before applicable tax. Member pricing requires verified active Safer Pros membership.

Explore the Business Growth Series
Choose your Academy

Build stronger sales, marketing and training capability.

Each program connects classroom learning with the conversations, decisions and performance expectations home improvement teams face every day.

2 DAYS + 6 WEEKS

Home Improvement Sales Academy

Lead better homeowner consultations, communicate value, resolve concerns ethically and close more of the right business through a repeatable process managers can coach.

Explore the Sales Academy →

Two days + six weeks of reinforcement

Standard price
$999
Safer Pros member
$899
Enroll in program

One-time tuition per person, in USD, before applicable tax. Member pricing requires verified active Safer Pros membership.

2-DAY LEADERSHIP SEMINAR

Marketing & Growth Academy

Select markets, clarify positioning, build a practical marketing engine and connect lead generation with sales capacity, conversion and measurable growth.

Explore Marketing & Growth →

Two-day seminar

Standard price
$799
Safer Pros member
$699
Enroll in program

One-time tuition per person, in USD, before applicable tax. Member pricing requires verified active Safer Pros membership.

3-DAY TRAIN-THE-TRAINER

Facilitator Excellence Academy

Prepare trainers and leaders to design sessions, deliver clearly, guide practice, coach performance and demonstrate a consistent national standard.

Explore Facilitator Excellence →

Three-day assessed program

Standard price
$1,495
Safer Pros member
$1,295
Enroll in program

One-time tuition per person, in USD, before applicable tax. Member pricing requires verified active Safer Pros membership.

Train the Trainer

Develop the people who teach your programs.

The three-day Facilitator Excellence Academy includes a scored practicum and documented authorization for approved Safer Pros Academy programs.

Explore Facilitator Excellence
Ways to participate

Choose the path that fits your organization.

Public Academy Sessions

For individuals and small teams seeking an upcoming program.

View Upcoming Programs

Private Company Training

For companies, branches, franchise systems and multi-location teams.

Request a Consultation

Host Partnerships

For associations, manufacturers, distributors and industry organizations.

Discuss Hosting

Build the capability your team needs next.

Tell us about your organization, your team and the result you want to improve.

Request Academy Information
Request Academy Information